Strategic Use of Images in Search Engine Optimization

No Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments

All Website Tags

Website Designing Company in Arthala Delhi Website designing company in Azadpur delhi Website Designing Company in Badli Website Designing Company in Bhagirath Palace Delhi Website Designing Company in Chanakyapuri Delhi Website Designing Company in Chandni Chowk Website Designing Company in Chirag Enclave Delhi Website Designing Company in Connaught Place Website Designing Company in Hari Enclave Delhi Website Designing Company in Harkesh Nagar Delhi Website Designing Company in Harsh Vihar Delhi Website Designing Company in Hasanpur Delhi Website Designing company in Hemkunt Colony Delhi Website Designing Company in Hudson Lane delhi Website Designing Company in Humayunpur Delhi Website Designing Company in Ibrahimpur Delhi Website Designing Company in Inder Enclave Delhi Website Designing Company in Inder Puri Delhi Website Designing Company in Ishwar Nagar Delhi Website Designing Company in Jagatpuri Delhi Website Designing Company in Jagjeet Nagar Delhi Website Designing Company in Jagriti Enclave Website Designing cOmpany in Jain Nagar Delhi Website Designing Company in Jai Vihar Delhi Website Designing Company in Jal Vihar Delhi Website Designing Company in Jamia Nagar Delhi Website Designing Company in Jasola Delhi Website Designing Company in Jasola Vihar Delhi Website Designing Company in Jaunapur Delhi Website Designing Company in Karol Bagh Delhi Website Designing Company in Lajpat Nagar Website Designing Company in Lawrence Road Website Designing Company in Mayapuri Delhi Website Designing Company in Mithapur Delhi Website Designing Company in Mohan Nagar Delhi Website Designing Company in Naraina Delhi Website Designing Company in Narela Delhi Website Designing Company in Nizamuddin Delhi Website Designing Company in Patparganj Delhi Website Designing Company in Shalimar Bagh Website Designing Company in Tilak Nagar Delhi Website Designing Company in Udyog Nagar Website Designing Company in Wazirpur Website Designing Company in Welcome Delhi Website Desinging Company in Bawana Delhi

Leave a Comment